Hillshire pushes mobile alert marketing program

Between April and June, you might have noticed an extra-meaty dose of push advertising on your favorite food and shopping apps.

Chicago-based Hillshire Brands partnered with marketing company inMarket and media buying agency BPN for an in-store beacon program that pinged shoppers’ cell phones when they walked inside to lure them to the company’s new American Craft Link Sausage product.

“If you think about iBeacons like billboards, you can put a billboard just about anywhere but if nobody drives by it, nobody’s going to see it,” Director of Communications for inMarket Dave Heinzinger said. “App users are the ones driving by those billboards. An app audience is integral for any beacon program to work.”

Beacon technology isn’t yet considered mainstream, but some apps such as recipe app Epicurious and grocery list-sharing app ListEase that allow customers to earn points, use coupons and join loyalty programs, are increasingly avenues for targeted advertising.

For example, Heinzinger said, if someone puts a recipe on a grocery list app, the app will push advertising for products that could be used for that recipe.

Heinzinger said the Hillshire product notification garnered 6,000 in-store glances in the first 48 hours and drove brand awareness and purchase intent. Hillshire plans to use the same beacon technology for its Jimmy Dean products next.

A Hillshire spokesman declined to say how much the program drove sales. 

“Initial results have made this programming a very attractive marketing asset for us,” said Dave Ervin, Director of Integrated Marketing for Hillshire. “We are excited with the results thus far and will certainly look to leverage it within future marketing activities when it makes sense.”


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In an Effort to Up Its Mobile Ad Game, Yahoo Acquires Flurry

Yesterday, Yahoo announced that it has agreed to buy Flurry, a mobile ad and analytics company that aims “to optimize the mobile experience through better apps and more personal ads,” in a play to increase its currently so-small-it’s-almost-nonexistent mobile-advertising revenue channel.

While financial terms of the deal were undisclosed the tech blog Re/code, which first reported the acquisition, placed the price at “hundreds of millions,” while The New York Times reported that Yahoo paid around $300 million.

If true, this makes Flurry one of Marissa Mayer’s biggest purchases in what has been an acquisition happy two-year tenure as Yahoo’s CEO.

It also means Yahoo is finally serious about entering the mobile-advertising game, an area the company’s competitors, such as Facebook, Google and Twitter, have been aggressively cultivating for some time now. (Facebook, for example, bought the data analytics company Onavo last October).

Related: Which Company Led the Way for Tech Acquisitions in 2013?

Founded in 2005, Flurry has a wealth of information about smartphone usage: the San Francisco-based startup’s analytics are used by 170,000 developers globally, according to the company, and tracks app activity on more than 1.4 billion mobile devices.  

“The joined offerings of Yahoo and Flurry will enable more effective mobile advertising solutions for brands seeking to reach their audiences and gain unique insights across desktop and mobile, and users will benefit from more personalized app experiences,” Scott Burke, Yahoo’s SVP of advertising technology, wrote in a post announcing the deal.

These insights could help Yahoo build its mobile-ad business. Currently the company’s revenue from mobile ads is a non-factor, despite the fact that Yahoo’s mobile usage is rapidly growing. (More than half Yahoo’s total monthly audience visits on a mobile device and time spent on mobile has grown 79 percent over the last year, according to the company’s Q2 earnings.)

But is this the acquisition the right one for Yahoo?

Related: Marissa Mayer: Mobile Was a Huge Missed Opportunity for Yahoo

While it’s undeniable that Yahoo needs to beef up its mobile strategy, Flurry has hit a few stumbling blocks before yesterday’s acquisition. Last fall, the startup’s CEO Simon Khalaf told Business Insider that taking the company public was “inevitable” adding, “We don’t have a choice.” Meanwhile, TechCrunch quotes a source who claims that Flurry was “racing towards a sale.” In addition, the estimated $300 million Yahoo ponied up to acquire the startup is significantly less than the $700 to $800 million price tag the company originally wanted, the outlet reports. (Rumored buyers included Amazon).

The question, then: Is Yahoo’s most recent acquisition an amazing bargain or an expensive mistake?

Related: Tumblr Still Struggling to Be a Profitable Business

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What Yahoo Really Wanted With the Mobile Ad Firm Flurry

With its acquisition of Flurry on Monday, Yahoo just bought a big mobile ad network, just like the ones that Twitter , Facebook and Google operate. But that doesn’t necessarily make it a big player in mobile advertising, executives in the sector say.

Flurry has only just begun making headway into selling mobile ads and has a much bigger footprint in mobile data and analytics, say observers.

Still, the benefit for Yahoo is that Flurry has huge swaths of proprietary data on how people use mobile apps that can theoretically be gleaned for ad targeting on mobile apps. Plus, Flurry’s data, which come from 170,000 developers using its analytics product, could also help Yahoo better program it’s own apps or identify mobile apps that are growing rapidly that might make prime acquisition targets.

But Flurry is not Yahoo’s answer to MoPub, the in-app advertising company Twitter acquired last year, or Facebook’s fledgling mobile advertising network, say mobile experts.

MoPub helps apps make money by helping figure out which advertiser or ad network will pay the most in a given moment (a practice known in the industry as “real time bidding.”) Flurry launched a similar product a little more than a year ago, but mobile ad experts say it doesn’t nearly have the traction or technical sophistication that MoPub does.

Meanwhile, Facebook’s new mobile ad network is designed to deliver better targeted mobile ads on sites across the Web using Facebook’s rich trove of Web user data. That approach might be closer in nature to what Yahoo might do with Flurry.

Theoretically, said mobile insiders, Yahoo could meld its own set of user data with Flurry’s data from the mobile apps it tracks (in its Tumblr post about the acquisition Yahoo says it sees data from 1.4 billion devices a month) to create a super-robust mobile ad targeting offering. It could use that data combo to deliver mobile ads on its own apps, Flurry’s existing app clients, and a slew of other apps.

“You could take the this trove of data, turn it into intelligence and make it valuable,” said Eric Bader, CMO of the advertising technology firm RadiumOne.

Makes sense. But given how much CEO Marissa Mayer has spoken about the importance of mobile to Yahoo, including the off stated goal of become a “daily habit” for mobile users and the of- quoted statistic that Yahoo currently reaches 450 million mobile users,” isn’t it fair to ask–why does Yahoo need any help with mobile?

“If you look at what’s really happened with mobile, the mobile Internet is the Internet of apps,” said Chia Chen, the Mobile Practice Lead at Digitas. That’s not particularly Yahoo’s strength, said Mr. Chen.

It’s worth noting that while Facebook and Google have quickly amassed large mobile revenue streams over the past few years, Yahoo did not call out mobile ad revenue during its earnings call last week.

“They typically haven’t brought a lot to the table because they haven’t had a lot of in-app inventory,” added Bill Clifford, Chief Revenue Officer at the mobile ad firm SessionM. Yahoo has lots of mobile Web inventory, “but frankly mobile Web inventory doesn’t monetize well.”

Meanwhile, mobile apps, particularly games, are selling lots of ads these days–often for other mobile games. The so-called “app install” market has taken off for Facebook, and recently both Twitter and Yahoo have made a push for this market.

So why wouldn’t Yahoo just build out its own mobile app network? Well, it’s tough to do, say experts. Unlike in the desktop world, where ad networks are abundant and fairly simple to start, mobile apps require a more complicated software integration to connect advertisers. With its analtyics business Flurry has spent close to a decade integrating with over 500,000 mobile apps, giving the company a unique purview.

“Apps are a very difficult audience to aggregate. A mobile ad network is just hard to build. ” said Mitchell Reichgut, Chief Executive Officer at the social advertising firm Jun Group. “Right now, practically everybody in gaming is using Flurry. People probably have two to three apps on their phones right now with Flurry software. This gives Yahoo a broad footprint.”

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Amazon Quietly Launches Its Consumer-Facing Mobile Wallet App, Amazon Wallet


Amazon’s first attempt at its own mobile wallet application, designed for use at the point-of-sale, has made a quiet debut on the Amazon Appstore and on Google Play. However, the current implementation of the new “Amazon Wallet” application is fairly barebones – it doesn’t yet support mobile payments or the ability to store credit cards or debit cards. Instead, the wallet only offers the ability to store and organize your gift cards and other store and loyalty cards.

Wallet-Feature-Doc-FirePhone._V347550681_According to the app’s description, Amazon Wallet lets you either scan or type in your gift card, loyalty card and membership card’s information to “reduce the clutter in your leather wallet or purse.” The cards are then available in a digital format as a barcode, QR code, text or image. For dozens of supported merchants, consumers are also able to check the balance of their stored gift cards.

In addition to the mobile application, Amazon has also has a website for its Amazon Wallet service at www.amazon.com/wallet where you can log in and then add other gift cards to your account to have them appear in the mobile app. Here, you can manage your other payment methods – including credit cards, debit cards, and checking accounts – which can be used while shopping on Amazon.com, though not at point-of-sale.

Though these additional payment methods aren’t available in the current implementation of the Amazon Wallet application, the company is known to have broader ambitions aimed at establishing itself as a payments competitor to the likes of PayPal or Google Wallet – especially in terms of peer-to-peer (person-to-person) payments, as well as an alternative to Square and others, where the Kindle tablet would serve as a merchant’s point-of-sale.

Amazon Wallet, as a consumer-facing piece to this larger puzzle, is only in its early stages. It is a hint of what’s to come, if not the finalized product.

Screen Shot 2014-07-22 at 9.58.36 AMThe new Amazon Wallet app is currently listed as being in “beta,” and is also one of the apps that ships pre-installed on Amazon’s new Fire Phone devices. The wallet actually appeared on both app stores on July 17th, but has only recently been spotted by a number of Android fan blogs, including Android Police, Android Central, and TalkAndroid, to name a few.

Those who have added commentary alongside the news of the app’s existence say it’s a pale competitor to the current wallet alternatives on the market. Some also find it odd that Amazon would be trying to move into the offline world when so much of their business is centered on the web.

But as noted above, Amazon’s payments plans have for a long time included targeting its merchant customer base, including when they engage in offline, local commerce. These plans stretch back several years, in fact, though we haven’t yet seen Amazon take those final steps into the world of offline commerce. But with its new Fire Phone, which can scan and identify physical products and match them up with online inventory, the company is now taking steps to connect its web-based and mobile services to the products – and apparently, soon, the payments – in the real world.

When asked for more information about Wallet, Amazon declined to share any further information about the product roadmap, saying “in addition to being pre-installed on Fire Phone, we are offering a beta version of the Amazon Wallet app for Android phones in the Amazon Appstore and on Google Play. We look forward to getting customer feedback on the beta app.”

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WIND Mobile Launches New App Across All Mobile Platforms

TORONTO, ONTARIO–(Marketwired – Jul 22, 2014) – Today, WIND Mobile launched a new mobile app aimed at helping customers keep complete control over their wireless account. The app, WIND My Account, is available across all major platforms including Apple, Android, BlackBerry and Windows, all launched at the same time, and is designed to provide consumers with even more true mobile freedom from the palm of their hands.

“Our customers share the same values as we do when it comes to staying connected,” said Omer Rashid, Chief Customer Officer, WIND Mobile. “We know that most Canadians prefer to manage their own account rather than call into a customer service centre and our goal is to empower them to do as much as possible themselves, right from their smartphone or tablet. The new WIND My Account is just one more feature that makes our services easier and more convenient than ever before.”

The app gives WIND Mobile prepaid and postpaid customers the ability to navigate, view and manage their full account, including: view account balance, pay bills, top-up account, monitor phone usage, add and remove add-ons, and change plan altogether. Customers can also view past payment history, setup pre-authorized payments and enable features like international roaming.

The app is free to download and use, and won’t charge consumers for data consumed while accessing their account on the WIND network. Even off the network, customers can continue to use the app for free with Wi-Fi access. To download the app, search for “WIND My Account”.

“We increasingly find that consumers want more ways to manage their own account, not only when they want, but from where they want,” said Rashid. “WIND has one of the highest percentages of connected smartphone users and the new My Account gives our customers complete control over their account and provides an extra level of customer service that aligns with the lifestyle and needs of our consumers.”

WIND Mobile has also enhanced its website to reflect the same features as the app, allowing customers to manage their account from any connected device – desktops, laptops, smartphones and tablets.

About WIND Mobile

WIND Mobile is dedicated to improving the Canadian wireless experience by offering customers simple and transparent plans, including real unlimited voice/data/text with no-term contracts and no hidden fees. Committed to becoming the country’s fourth national carrier, WIND has more than 700,000 happy customers in Canada and is a part of Amsterdam-based VIMPELCOM Ltd., a global company with nearly 220 million customers. Learn more about WIND Mobile at www.windmobile.ca or visit us online at www.facebook.com/WINDmobile or https://twitter.com/WINDmobile.

Contact:

Veritas Communications (on behalf of WIND Mobile)
Robert Sauer
416-640-4156
sauer@veritasinc.com

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Turning Emails into Powerful Branding Tools

Turning Emails into Powerful Branding Tools 300x300 Turning Emails into Powerful Branding ToolsWhen it comes to email, most marketers would love it if the people on their email list look forward with bated breath to opening every email that they sent.

Of course we all know that this isn’t exactly true. In fact, it’s usually just the opposite, explains Laura Walsh, a Digital Marketing Coordinator at Keystone Click in a recent commentary.

That being said, whether or not people are climbing over each other to open your emails doesn’t mean that you can’t still use them to brand your business. Email remains one of the best ways to brand your company, even in the face of stiff competition for user attention from tablets, laptops and smart phones.

Consistency is King

The most vital factor with digital marketing and advertising is consistency. It means having the same voice, colors, logos, content, graphics and so forth on everything and everywhere your company presents itself.

The best way to be consistent with email is to use a template because it will keep things like your layout, subject line, color and content as consistent as possible from message to message. Sending out your emails at the same time of day, and the same day of the week, every week is also extremely important in today’s nonstop marketing world. If your audience knows when your email will arrive, many of them will actually look forward to it.

Content is Queen

If consistency is the King, Content is definitely the Queen at his side. If your readers come to rely on your email messages for interesting, entertaining, educational or otherwise thought-provoking content, they will help to firmly brand your company as the “go to” company when a reader services that you provide (There is also the 70/20/10 Content rule, which you can read more about here).

Email is the Bridge

We talked about consistency and, if you are highly consistent in all of your marketing efforts your email messages will be the bridge to take people from their inbox to anywhere else that you’d like them to go. If you’ve done your job well it should be quite easy.

One of the best features of email is that it can be accessed on any computer device. If you put a high value on consistency, and provide excellent content, your email can be one of the most powerful branding tools that you have.

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MMW Interview: Marketers Making Mobile Optimization a Higher Priority

MMW Interview Marketers Making Mobile Optimization a Higher Priority 300x195 MMW Interview: Marketers Making Mobile Optimization a Higher PriorityThis week, MMW sat down with Marc Poirier, Co-Founder and EVP of Business Development at Acquisio,  for an exclusive interview to discuss the happenings and emerging trends in marketing today.

MMWForbes jokingly called this the “third annual year of mobile,” why is 2014 really the year for marketers to make changes for mobile optimization? 

Marc:    Mobile has been a buzzword for three years, especially for search marketers because search is the fastest growing channel within mobile marketing. Before 2014 mobile was a hot topic because it was new and search marketers were just creating mobile ready ads and mobile ready landing pages.  This year, it’s all about mobile landing page optimization.

Over the past few years there was a sense of urgency to have a landing page for mobile. Once that landing page was created, for most marketers, there wasn’t enough volume to justify optimizing it as well. This year that’s changing. More people are using mobile but they’re not converting.

Search marketers are learning that there needs to be different content displayed on mobile. People are on the move, looking for something local, and the way to connect with those mobile users is with maps and phone numbers directing them to local vendors.

It’s now the time for marketers to think of optimization and to optimize different call to action buttons and different landing page arrangements in order to get more conversions from mobile.

MMW: In your latest webinar with Widerfunnel and Engine Ready, it was said that there is no such thing as a “mobile user.” What does that mean? 

Marc:  It means that the “mobile user” we get all riled up about is actually the same user we market to already, just in a different context.  It’s not as if someone only uses mobile or only desktop. People use various devices in different contexts and it’s important to follow a person’s usage through these different devices.

We are not reaching a unique audience through mobile, it’s more the way we reach that audience that needs to be unique in order to be convincing. So in a way, no, there is no such thing as a “mobile user,” rather that person is simply a user that needs a specialized interface because they are on the move when interacting with content.

MMW: With attention spans now officially shorter than goldfish, how can search marketers capture people’s attention in 8 seconds? Does this change for mobile? 

Marc:  People in search are very specific about what they are looking for. If you take them directly where they want to go you’ll have their attention.

For example, if someone’s basement was flooded and they searched “emergency plumbing” within their city, they’d click on the first ad that matched their search terms best. If the user clicks an ad that says “24 hour emergency plumber” and lands on a complex page without a phone number, a clear call to action, or information that relates to their search query, their attention will be lost and they’ll look somewhere else. If the ad brings the user to a clear landing page where the phone number is visible and clickable and there is all the information they need to make a decision, the user will be more likely to engage.

Query, ad and landing page must all be relevant and in sync with one another.  If you do that correctly you’ll have the user’s attention in less than 8 seconds, no doubt.

MMW:  What are some issues that negatively affect user experience on mobile and how do you suggest mobile marketers go about resolving them? 

Marc:     Not having a mobile ready landing page is an obvious issue. In terms of mobile optimization there are several key factors that negatively affect user experience and by extension conversion rates.

In the webinar we hosted, Chris Goward from Widerfunnel went over several factors to consider when constructing a mobile landing page, namely the user’s value proposition. With an 8 second attention span, the user very quickly weighs the perceived cost against the perceived benefit before taking action. To give your user the best mobile experience, consider these five tips.

  1. Make your mobile experience relevant, as I described before.
  2. Design your page to be clear and easy to follow, visually.
  3. Make sure your page does not cause anxiety – the more links, buttons and fields to fill out the more stress the user experiences.
  4. Ensure there are no distractions on your page by limiting one key message or product to each page.
  5. Make sure the user senses the urgency to act now.

Irrelevant pages, unoptimized and illegible content, anxiety, distractions and no urgency to act are all fatal flaws with mobile landing pages, but also for the entire mobile experience. If you think about your user and test your mobile offering you should be able to find and resolve any of these issues.

MMW: With wearable tech like Google Glass and smart watches, when will it ever not be the year of mobile? 

Marc:   Mobile isn’t slowing down, it’s just morphing into something new thanks to wearable tech.

The GPS today is just a device we stick on our car dashboard, but who’s to say that in the future it won’t be uploaded with a profile of our preferences so that as we drive it suggests nearby vendors we might like. It could say, “you’re close to X shop and they have Y special” and if you want to go, the GPS will direct you there.  That’s the future of mobile – location based advertising. That works for Google Glass and smart watches too.

I don’t know if the year of mobile will ever really end because I sense the year of location based advertising on the horizon.  Only firing ads to people who are nearby and interested (based on the info and the permission users gave to advertisers) is a big deal. Not just waiting for people to search for you but knowing that people penetrated your radius and sending them an offer when they’re close enough to act on it has huge potential. That’s the future, that’s what the next year of mobile will look like.

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Tony Dobrowolski: Changes in marketing, biotech

PITTSFIELD

A few odds and ends from around the business world as we head into mid-summer.

A lot of retailers, small and large, local, regional and national, are being bombarded with information about mobile marketing. Some have embraced the new trends wholeheartedly; some have dipped their proverbial toes in the water; others are still wary.

If you’re confused about which direction to go in, or where to allocate your resources, don’t worry. You have plenty of company. The digital world continues to be a difficult sell in the retail universe.

A recent survey conducted by RetailMeNot Inc. found that 75 percent of retail executives believe that digital advertising delivers a better ROI, or promotional performance, at a lower cost than traditional or offline forms of advertising.

But slightly less than half of those executives, 49 percent, still spend the majority of their resources on traditional forms of advertising.

“At the moment, spending priorities appear to be out of sync with ideals,” the study states.

It appears, however, that many of these executives still see digital advertising as the future. Eighty-two percent believe their digital marketing budgets will increase over the next three to five years, compared to 39 percent who believe those spending plans will either stay the same or drop during that same time period.

The digital world in many ways is still uncharted water for many people, especially for those with a natural reticence for technology. It’s almost like the fear that comes over you when first trying to learn algebra in high school. The numbers in this survey appear to reflect that trend.

Almost two-thirds (65 percent) of the retail executives surveyed believe that branded mobile platforms like apps are effective at driving in-store sales, but only 19 percent “strongly” believe that they have an advanced knowledge of native mobile applications. That anxiety is reflected in these numbers: fewer than a quarter of the respondents (24 percent) said they were willing to develop mobile apps on their own, with the vast majority saying they would at least rely on partners to do that work for them.

Retailers also seem confused about how to integrate mobile marketing opportunities into their overall budgets. Forty-five percent view mobile marketing as an integrated component of digital marketing; 24 percent place it under ecommerce, and 12 percent put it under stores. An additional 18 percent have mobile marketing set up as an independent department. There are experts out there who can help you decide what options are best for your business.

Although no one seems to agree on where mobile marketing fits in to their spending plans, 50 percent of mobile marketers agree that most consumers receive their information about retailers through mobile devices; 47 percent are actively using mobile displays; and 45 percent believe mobile gives consumers most of their information about deals.

Still confused? There are experts out there who can help you decide what options are best for your business.

The RetailMeNot Retailer Survey was conducted between April 24 and May 6 among 204 marketing decision-makers at retailers that sell both online and in physical retail locations and have at least $50 million in annual revenue. Grocery stores and restaurants were not included.

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One of the state’s fastest growing job markets is the life sciences sector. The state has basically harnessed the considerable intellectual heft provided by its considerable colleges and universities to high tech.

The life sciences sector is spreading slowly to Western Massachusetts. In the Berkshires, we have a handful of life sciences companies. The city of Pittsfield is hoping to get more involved in this action through the-yet-to be-constructed Berkshire Innovation Center at the William Stanley Business Park. The idea behind that project is to help existing Berkshire manufacturers develop products for use by companies in the life sciences field.

How this all plays out remains to be seen, but a market for these products is definitely there. According to a study conducted by the Dukakis Center for Urban Regional Policy at Northeastern University, Massachusetts ranks sixth in the country in life sciences employment, a significant feat because its population is relatively smaller than the top five (California, New York, Texas, Pennsylvania and New Jersey, in that order).

When ranked by population size, Massachusetts is No. 1. When you count all the jobs in life sciences employment, the life sciences sector in Massachusetts is almost as big as the state’s construction industry.

Here’s another interesting statistic that relates to the Pittsfield project. The total number of jobs generated by the Massachusetts Life Sciences sectors, including jobs in the state’s supplier industries, was 179,794 in 2012, which is some 66,000 more than the total number of state jobs that are directly attributable to the life sciences.

State employment growth in the life sciences sectors of research and development, pharma, and medical equipment increased 17.5 percent between 2006 and 2012 compared to 1.4 percent in total state employment over that same time period.

That’s impressive.

Tony Dobrowolski is the business editor of The Berkshire Eagle. He can be reached at tdobrowolski@berkshireeagle.com.

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Click4Surveys – Get Paid Cash To Take Surveys!

Click4Surveys - Get Paid Cash To Take Surveys!Click Image To Visit SiteIt’s about a man who was at one of the lowest times in his entire life, and the story of how he was able to completely turn his life around.

I was ashamed of myself… worried that I was going to lose my house… and have to go through the shameful, degrading process of moving my wife and daughters back into my parents basement…
Read More…

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Spindle to Receive Customer Value Enhancement Award From Global Market Research Firm Frost & Sullivan

SCOTTSDALE, AZ–(Marketwired – Jul 21, 2014) – Spindle, Inc., (OTCQB: SPDL), a leading provider of mobile commerce solutions, announced that it has been named a recipient of Frost Sullivan’s 2014 Customer Value Enhancement Award for its broad solutions portfolio that enables merchants and consumers to engage, interact and transact through innovative mobile technology. Frost Sullivan will formally present the award to Spindle at a banquet on September 16 in San Jose, California.

Now celebrating its 50th year, Frost Sullivan is regarded as one of the world’s most influential market research firms. The organization’s team consists of some 1,800 analysts and consultants who monitor upwards of 300 industries and 250,000 companies around the globe.

In its evaluation of the mobile commerce sector, Frost Sullivan lauded Spindle for “… pioneering new ways for businesses to rapidly integrate mobile payment acceptance and mobile marketing services. With Spindle, merchants can manage customized marketing campaigns from a single interface, and facilitate payment processing as an integrated service. This allows merchants to deliver solutions that take consumers from the discovery stage, to a variety of marketing and engagement activities, to transaction; all within a single app.” As a result of its findings, Frost Sullivan concluded that Spindle’s ability to deliver a ‘frictionless commerce’ experience is a major differentiator in the market.

“We are delighted that Frost Sullivan has recognized the inherent value and innovation that Spindle brings to the market,” said Bill Clark, Spindle’s chief executive officer. “Our industry is filled with very savvy, entrepreneurial companies that continually push the envelope in terms of improving the merchant-consumer dynamic. To be recognized as ‘best-in-class’ in this vibrant, fast-growing sector is an honor that we deeply appreciate. In fact, the Customer Value Enhancement Award not only validates that Spindle’s strategy is correct, but just as importantly, it acknowledges our company’s proven ability to execute on its growth plan by serving the complex and evolving needs of providers, merchants and consumers.” 

About Spindle
Spindle is an innovator of mobile commerce solutions for financial services providers and consumer-facing merchants of all sizes. Spindle is focused on pioneering new ways for businesses to rapidly integrate mobile payments acceptance and mobile marketing services while empowering location-based merchant discovery, fulfillment and frictionless mobile payments for consumers. Spindle is dedicated to expanding beyond traditional electronic payment boundaries by offering cutting-edge solutions that allow clients, partners, merchants and consumers to take full advantage of the rapidly emerging mobile economy. Spindle has an extensive proprietary intellectual property portfolio — which include patents pending–that encompass networks, mobile payments, and security. For more information, visit www.spindle.com.

Forward-Looking Statements
This release includes forward-looking statements within the meaning of Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. All statements regarding our expected future financial position, results of operations, cash flows, financing plans, business strategy, products and services, competitive positions, growth opportunities, plans and objectives of management for future operations, as well as statements that include words such as “anticipate,” “if,” “believe,” “plan,” “estimate,” “expect,” “intend,” “may,” “could,” “should,” “will,” and other similar expressions are forward-looking statements. All forward-looking statements involve risks, uncertainties and contingencies, many of which are beyond our control, which may cause actual results, performance, or achievements, as described in our reports filed with the Securities and Exchange Commission which are available for review at www.sec.gov, to differ materially from anticipated results, performance, or achievements. We are under no obligation to (and expressly disclaim any such obligation to) update or alter our forward-looking statements, whether as a result of new information, future events or otherwise.

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