The MMA Announces Results of The First Ever Mobile Video Benchmark Study

NEW YORK, April 24, 2014 /PRNewswire/ — The Mobile Marketing Association (MMA), the leading global trade association for the mobile industry, today announced the revealing results of the first-ever Mobile Video Benchmark Study. The study, commissioned by the Mobile Marketing Association (MMA) and its Mobile Video Committee, sought to provide mobile video performance insights to advertisers, agencies, publishers and third party video servers.

The study details for the first time a set of CTRs for different kinds of mobile video ads that can be used as benchmarks by the industry to gauge relative performance of different campaigns, platforms and ad types. Also, the study revealed very high completion rates (90+%) for mobile video – again, a first-time insight for a study of this scope. The study revealed five key benchmarks on Mobile Engagement, Ad Length, Operating Systems, and Time of Day. 

“This collaboration of MMA members to produce a ’first of its kind’ Mobile Video Benchmarking Study validates that mobile video is beyond the tipping point. We are seeing new behaviors and attitudes develop as mobile becomes validated as the real first screen,” said Greg Stuart, CEO, MMA. ”It’s becoming clearer to us daily that Mobile Video is proving to be a very powerful tool for marketers to tap into the biggest transformation marketing has ever experienced.”

The MMA secured participation from six leading mobile publishers to provide a complete month of mobile advertising data to determine and report video performance benchmarks. The framework was developed by the MMA Mobile Video Committee member organizations, which include: AdColony, BrightRoll, Brightcove, Hulu, Tremor Video and Videology. The study was based on raw data extracted from log files, and was aggregated and normalized by ImServices and the data analysis was led by Pre-Meditated Media along with the MMA and committee members.

The study focused on three key measures: Click Through Rates (CTR), Completion Rates and Non-Skippable vs. Skippable Ads. These criteria were evaluated through Ad Unit Length, Ad Format, as well as Time of Day, In-App vs. mobile, iOS vs Android and comparisons of phone usage vs. tablets.

“Mobile video has become an essential touch point to consumers everywhere and, as such, it’s a growingly important platform for brands to evaluate along side Television and Online.  Insights such as these can help brands make smart decisions around their mobile marketing investments, at a time when consumer time spent on mobile devices is exploding,” said Will Kassoy, CEO of AdColony and co-chair of the MMA Mobile Video Committee.

Overall, the study revealed four unprecedented key insights about mobile video:

MOBILE VIDEO ENGAGEMENT: Using CTR as an initial proxy for engagement for mobile video is very strong, with CTR ranging from 1.41% to 2.66% depending on the ad format. Results are robust even for skippable video advertising despite the option for viewers to bypass ads.

MOBILE VIDEO AD LENGTH: Click rates for ads longer than 30 seconds tend to be lower than shorter-length units. This is true for both skippable and non-skippable ads.

MOBILE VIDEO AT MIDNIGHT: There is a high-engagement, late night window among a certain group of consumers. Completion rates peak during those hours, and the same holds for phone CTRs, suggesting a much deeper engagement.

AD FREQUENCY AND ENGAGEMENT: The study reveals that mobile video ad engagement, like other forms of advertising, declines with excessive ad frequency.

The MMA will continue producing this study as we seek to learn how these initial metrics perform over time, as well as to evaluate new metrics that inform the vitality of mobile video. The MMA is currently recruiting study participants for the next edition. To download the study, please visit www.mmaglobal.com

About the Mobile Marketing Association (MMA) The Mobile Marketing Association (MMA) is the premier global non-profit trade association established to lead the growth of mobile marketing and its associated technologies. The MMA is an action-oriented organization designed to clear obstacles to market development, establish mobile media guidelines and best practices for sustainable growth, and evangelize the use of the mobile channel. The more than 700 member companies, representing nearly 50 countries around the globe, include all members of the mobile media ecosystem. The Mobile Marketing Association’s global headquarters are located in the United States and it has regional chapters including North America (NA), Europe (EUR), Latin American (LATAM) and Asia Pacific (APAC) branches. For more information, please visit www.mmaglobal.com. For information relating to the MMA’s Mobile Marketing Forum series, please visit www.mobilemarketingforum.com

CONTACT:
James A. Pearson
VP, Communications
646-522-4297
james.pearson@mmaglobal.com 

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Gamzio Gears Up to Launch Real-Money Mobile Casino Game Into the Apple Store

IRVINE, CA–(Marketwired – Apr 22, 2014) – Gamzio Mobile, Inc. (www.Gamzio.com) (OTCQB: GAMZ), the innovative mobile casino gaming company, is pleased to announce the launch of an upcoming real-money casino offering, to begin tapping into the $40 billion gambling industry.

Gamzio has finalized a definitive agreement with licensed eGambling company Cashbet, and is in the final stage of development of a brand new real-money title for release into the U.K. Apple App Store.

Gamzio has made two additional hires to support the expansion, adding a combined 30 years of real-money gaming experience to the team.

Gamzio CEO Jason Deiboldt stated: “Our #1 priority with Gamzio’s expansion into real-money gaming is to provide players with exclusive game content, unrivaled support and the fastest, most reliable banking transactions offered on mobile. Cashbet’s innovative player management technology and 24-hour player support team will help to ensure all of Gamzio’s players enjoy an unmatched mobile casino experience inside Gamzio’s real-money games.”

Integration with Cashbet provides Gamzio with a turnkey system that handles the licensing, compliance, player verification, and secure banking transactions involved in legally operating real-money casino games.

In 2013, the Alderney Gambling Control Commission awarded both Category 1 and Category 2 eGambling Licenses to CashBet Alderney Limited. California-based CashBet is led by online gambling veterans Dr. Mike Reaves, CEO and CTO George Weinberg.

Gamzio’s flagship social casino title: “Slots-O-Luck Adventure”, released in 2013, maintains a 4.5 Star rating on the worldwide Apple App Store.

Learn more about Gamzio Mobile Inc. by visiting www.Gamzio.com, and for additional information about the company, please contact Investor Relations by Email: investorinfo@gamzio.com

Gamzio’s flagship Social Casino Game Slots-O-Luck Adventure can be downloaded at:
http://slotsoluck.com/play/

About Gamzio Mobile, Inc.

Gamzio is a developer of casino-style games for the Internet and mobile devices. Its mission is to bring a genuine “Vegas” experience to the mobile gaming market through a strategic approach that optimizes real-time data and analytics technology. Gamzio recently released “Slots-O-LuckAdventure HD,” which is available for download at its web site http://slotsoluck.com/play/ or directly in Apple’s App Store.

Notice Regarding Forward-Looking Statements

This news release contains “forward-looking statements” as that term is defined in Section 27A of the United States Securities Act of 1933, as amended and Section 21E of the Securities Exchange Act of 1934, as amended. Statements in this press release which are not purely historical are forward-looking statements and include any statements regarding beliefs, plans, expectations or intentions regarding the future. Such forward-looking statements include, among other things, utilizing new Facebook mobile technology, increasing users for Gamzio’s games, and business strategy. Actual results could differ from those projected in any forward-looking statements due to numerous factors. Such factors include, among others, the inherent uncertainties associated with new projects and development stage companies. These forward-looking statements are made as of the date of this news release, and we assume no obligation to update the forward-looking statements, or to update the reasons why actual results could differ from those projected in the forward-looking statements. Although we believe that any beliefs, plans, expectations and intentions contained in this press release are reasonable, there can be no assurance that any such beliefs, plans, expectations or intentions will prove to be accurate. Investors should consult all of the information set forth herein and should also refer to the risk factors disclosure outlined in our annual report on Form 10-K for the most recent fiscal year, our quarterly reports on Form 10-Q and other periodic reports filed from time-to-time with the Securities and Exchange Commission.

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Facebook’s Q1 Profit Demolishes Forecasts As Mobile Ad Sales Jump Again

Once again, it was all about mobile for the world’s dominant social network. In a quarter notable mostly for the billions of dollars spent on acquisitions, Facebook managed to beat first-quarter earnings expectations by much more than enough to please investors, thanks to a huge jump in mobile advertising revenues.

The company earned a net profit per share of 34 cents a share before certain costs such as stock compensation–almost triple a year ago–on a 72% jump in revenues to $2.5 billion. Analyst had expected a 24-cent profit per share on $2.4 billion in sales, so even the GAAP profit per share beat the non-GAAP profit forecast–and in a quarter usually known for its weaker post-holiday revenues.

The apparent reason for the big surprise: mobile ad revenues, which reached 59% of ad sales, up from 30% a year ago. Ad sales overall rose an even more stunning 82%, to $2.27 billion.

Facebook’s shares, down about 2.7%, to $61.36, at the market close, were up more than 3% about 15 minutes after the earnings release crossed the wires.

The results seem almost superfluous in a quarter when Facebook spent $21 billion to buy text message firm WhatsApp and virtual reality startup Oculus VR–except that Facebook’s profits and growth are precisely what allows CEO Mark Zuckerberg to spend big on what he hopes will be the company’s future. The strong quarter should allow him to continue to do just that.

The rapid rise of Facebook users on mobile devices like smartphones and tablets was especially striking, up 43% from a year ago to more than three-quarters of Facebook’s overall daily active users. That positions Facebook well for an era of post-desktop online advertising, says James Borow, cofounder and CEO of the social marketing technology firm SHIFT. “They’re uniquely positioned to capitalize on that,” Borow said in an interview, especially since Facebook knows people’s interests and preferences by their own actions. That’s likely to provide more accurate ad targeting on mobile devices, especially since cookies, the software identifiers used on websites, don’t work as well on mobile devices.

Mobile ads, driven by ads used to drive people to install mobile apps, weren’t the only reason for the upside surprise. As Pivotal Research analyst Brian Wieser wrote in a note to clients, “Several new initiatives launched in the past year and a half have driven a significant volume of revenue into Facebook, including FBX [Facebook's ad exchange], mobile app install units, an active effort to court small businesses (who we believe are incrementally shifting spending away from Google and towards Facebook) and ongoing international expansion.”

In any case, Facebook has become a core part of ad spending by now, Craig Elimeliah, VP and director of creative technology at the ad agency RAPP, said in an interview. “They’ve built a lot of good relationships with folks who are making the spending decisions, especially agencies,” he said.

But he also noted that Facebook increasingly will face stronger competition from Twitter and other companies that are learning fast to provide marketers and agencies the ad formats and technologies they’re looking for.

The key metrics for the quarter, from the release:

  • Daily active users (DAUs) were 802 million on average for March 2014, an increase of 21% year-over-year.
  • Mobile DAUs were 609 million on average for March 2014, an increase of 43% year-over-year.
  • Monthly active users (MAUs) were 1.28 billion as of March 31, 2014, an increase of 15% year-over-year.
  • Mobile MAUs were 1.01 billion as of March 31, 2014, an increase of 34% year-over-year.

One other notable bit of news: Chief Financial Officer David Ebersman is leaving later this year, to be replaced by David Wehner, former Zynga CFO before he decamped to Facebook in 2012.

fbmobiledauq114

The webcast of the earnings conference call is here starting at 2 p.m. Pacific live and later archived. Here are the highlights mainly from Zuckerberg and Chief Operating Officer Sheryl Sandberg, who handles the ad business:

And the call is underway. “This was a busy quarter,” Zuckerberg said. (Really?) He outlined Facebook’s recent shifts in strategy toward a portfolio of mobile apps, such as Instagram, Messenger, and especially Paper, the first app out of its Creative Lab.

Facebook has been working to improve tools for its news feed ads, now the key ad format, he said.

Sandberg said Facebook is off to and “outstanding start” in 2014, especially thanks to mobile. Sport Chek in Canada recently axed its print circular advertising and put it all in digital, the majority in Facebook, she noted.

Facebook is still looking to improve its ad products and tools. In ad targeting, 10 times more marketers are using its Custom Audiences targeting as last year. In measurement, improved tools are helping get more marketers interested as well so they can determine the impact of Facebook ads on sales. Premium video, ads on Instagram, and the recent test of a mobile ad network are all opportunities, she said–but interestingly, she added, they won’t be significant revenue generators this year.

Shares were up more than 4% before the analyst QA:

Q: How is the relevance of ads doing? Sandberg said they’re getting more relevant all the time, but “we have a long way to go.”

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Mobile addiction growing at alarming rate

As of March 2014, there were 176 million addicts, up from 79 million in the same period last year. Females accounted for 52 percent of addicts, while the rest were males.

It comes as no surprise that teens and college students are part of this group as their youth has coincided with the mobile revolution.

Read More5 ways to kick your 24/7 tech addiction

“[Teens] are not just accustomed to mobile, they expect their mobile device to handle nearly every type of task and communication,” Flurry said.

“The same is true for college students who are noticeably avid users of messaging and gaming apps. They have just entered the workforce, are predominantly single and are likely out and about more often than older and younger segments,” it added.

What’s interesting is the number of middle-aged consumers (aged 35-54) that have exhibited obsessive-compulsive behavior with their mobile devices.

Middle-aged consumers constitute 28 percent of mobile addicts, but account for just 20 percent of the average mobile consumer. Female middle-aged addicts fell into categories such as mothers, gamers and sports fans. Meanwhile, male addicts were parents, car enthusiasts, gamers and catalog shoppers.

Read MoreInstagram passes Twitter in race for US smartphone users

Researchers, however, noted that part of the high usage amongst middle-aged users could be because their devices are shared among multiple family members including their children.

“The picture we formed is a family of four, with two phones, one tablet, and all three devices shared by the family for education, entertainment and more utilitarian functions as well,” Flurry said.

Gadget addiction – or nomophobia – has become a growing concern in Asia-Pacific, the region that is leading mobile phone sales growth globally.

In the ultra-wired South Korea, where the average smartphone owner spends over four hours a day on the device, the government is looking to take matters into its own hands by possibly introducing a curfew on smartphone use, according to GlobalPost.

Three years ago, the government implemented a curfew to block users under 16 years old from accessing online computer games after midnight in an effort to curb video game addition among the youth.

Early adopters of wearable devices

With mobile addicts launching apps over 60 times a day, they are effectively wearing the devices.

To date, most applications for wearables have focused on fitness and health. But, developers should think about the other experiences that will appeal to the people who need to be connected all the time, Flurry said.

Read MoreTablets are the new smartphones

“This includes teens, college students and middle-aged parents who are interested gaming, autos, sports and shopping, and who may have a constant need to entertain or educate their children. After all, the people who we consider “mobile addicts” are already essentially wearing their devices 24/7/365,” it said.

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Engage Mobility to Present Mobile Marketing Workshop at the 2014 Small …

CHICAGO, April 23, 2014 (GLOBE NEWSWIRE) — Engage Mobility (OTCBB:ENGA), a leader in mobile customer engagement, will be presenting a mobile marketing workshop at the upcoming 2014 Small Business Expo. The Expo will take place on the Navy Pier in Chicago on April 24th.

Details of the Mobile Marketing Workshop: Thursday April 24, 2014, 1:00 pm CT, Title: The Future of Marketing is Mobile. Presenter: Eric Fellows, Chief Operating Officer at Engage Mobility. Location: Navy Pier, Festival Hall B, Room 2.

Workshop attendees will learn how to engage existing customers as well as attract new ones by utilizing augmented realty, geo-fencing, geo-targeting, push messaging, and mobile incentives. Demonstrations of mobile augmented reality and location-based marketing will be applied to multiple business segments and verticals such as retail, restaurants and real estate among others.

Demonstrations of the Engage Mobile Engagement System and ‘Street View’ Immersion Augmented Reality will be held from 10 am to 5 pm in the exhibit hall.

For more information on mobile marketing and Engage Mobility, please visit: www.engagemobility.com.

About Engage

Engage Mobility, Inc. (ENGA) is a mobile technology, marketing and data company that helps businesses acquire new customers and keep existing customers engaged. The Mobile Engagement System™ is a proprietary technology that delivers a value-added service to the consumer and corporate customers. The system integrates a cutting-edge augmented reality app with a proprietary cloud-based video delivery system, a mobile CRM, Dynamic Data™ delivery system, and access to Engage’s substantial database of over 40 million consumers and businesses. Engage operates from offices in Orlando and Kansas City.

Forward looking statements:

Any statements contained herein that are not historical facts are “forward-looking statements” within the meaning of Section 27A of the Securities Act of 1933 and Section 21E of the Securities Exchange Act of 1934. These forward-looking statements are made subject to certain risks and uncertainties, which could cause actual results to differ materially from those presented. Readers are cautioned not to place undue reliance on these forward-looking statements, which speak only to the date such information, was released. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect events or circumstances that arise after release of this information.

Bill Luckman
888-888-ENGA

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Mobile addiction growing at an alarming rate

As of March 2014, there were 176 million addicts, up from 79 million in the same period last year. Females accounted for 52 percent of addicts, while the rest were males.

It comes as no surprise that teens and college students are part of this group as their youth has coincided with the mobile revolution.

Read More5 ways to kick your 24/7 tech addiction

“[Teens] are not just accustomed to mobile, they expect their mobile device to handle nearly every type of task and communication,” Flurry said.

“The same is true for college students who are noticeably avid users of messaging and gaming apps. They have just entered the workforce, are predominantly single and are likely out and about more often than older and younger segments,” it added.

What’s interesting is the number of middle-aged consumers (aged 35-54) that have exhibited obsessive-compulsive behavior with their mobile devices.

Middle-aged consumers constitute 28 percent of mobile addicts, but account for just 20 percent of the average mobile consumer. Female middle-aged addicts fell into categories such as mothers, gamers and sports fans. Meanwhile, male addicts were parents, car enthusiasts, gamers and catalog shoppers.

Read MoreInstagram passes Twitter in race for US smartphone users

Researchers, however, noted that part of the high usage amongst middle-aged users could be because their devices are shared among multiple family members including their children.

“The picture we formed is a family of four, with two phones, one tablet, and all three devices shared by the family for education, entertainment and more utilitarian functions as well,” Flurry said.

Gadget addiction – or nomophobia – has become a growing concern in Asia-Pacific, the region that is leading mobile phone sales growth globally.

In the ultra-wired South Korea, where the average smartphone owner spends over four hours a day on the device, the government is looking to take matters into its own hands by possibly introducing a curfew on smartphone use, according to GlobalPost.

Three years ago, the government implemented a curfew to block users under 16 years old from accessing online computer games after midnight in an effort to curb video game addition among the youth.

Early adopters of wearable devices

With mobile addicts launching apps over 60 times a day, they are effectively wearing the devices.

To date, most applications for wearables have focused on fitness and health. But, developers should think about the other experiences that will appeal to the people who need to be connected all the time, Flurry said.

Read MoreTablets are the new smartphones

“This includes teens, college students and middle-aged parents who are interested gaming, autos, sports and shopping, and who may have a constant need to entertain or educate their children. After all, the people who we consider “mobile addicts” are already essentially wearing their devices 24/7/365,” it said.

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Why Transactional Emails Are Perfect for Marketing and Promotion

Why Transactional Emails Are Perfect for Marketing and Promotion 300x200 Why Transactional Emails Are Perfect for Marketing and PromotionYear after year, email marketing has not only evaded predictions that the marketing tactic would soon be dead in the water, it’s proven to be exponentially more effective as new resources and strategies help to make email more effectual than in previous years.

So not only is email marketing still relevant in the world of digital marketing, throughout this new year, many companies are increasing their email marketing significantly.

But simply sending out an email is not enough. Like all marketing-related efforts and the considerations behind them, the message must be carefully crafted and its means of delivery must be appropriate.

Businesses, for example, “must keep several factors in mind when using email marketing,” Marc Prosser of BizJournals explains.

This week, Prosser outlined a number of top tips to consider when delving into email marketing this year. First and foremost? Consider the importance of “transactional emails.”

“A store may email clients when merchandise they pre-ordered has arrived,” Prosser writes. “A hotel or restaurant may send out reservation confirmations, and online stores may send out e-receipts for purchases. These e-mails are referred to as transactional emails.”

Transactional emails are perfect for marketing and promotion. One of the main challenges of sending out emails is getting the recipient to open the email. Less than 20 percent of people that receive emails actually click to read them. However, transactional emails have a much higher open-rate — electronically-sent receipts have double the open rate of normal bulk email.

“Small businesses should spend time making sure these emails not only provide the required information, but also include appropriate promotional messaging,” Prosser concludes. “For example, a reservation confirmation email might include information about a restaurant’s upcoming special events or special meals on the weekends.”

To learn more expert tips for email marketing today, check out Prosser’s complete post here.

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Facebook rides mobile ad sales to earnings of $885M

SAN FRANCISCO — Facebook continued its magic carpet ride of mobile revenue on Wednesday with boffo results.

The company reported first-quarter earnings of $885 million (34 cents per share) on revenue of $2.5 billion. Analysts expected a profit of 24 cents and $2.36 billion in revenue. A year ago, Facebook rang up a profit of 12 cents and revenue of $1.46 billion.

What’s making a difference is mobile, where Facebook’s advertising business is in better shape than anyone would have imagined six months ago. Nearly 60% of the company’s ad sales come from mobile devices. When Facebook went public in May 2012, the figure was a rumor.

More than 1 billion Facebook members used mobile devices, as of March 31, according to the company. “Mobile is a strong driver for us,” Chief Operating Officer Sheryl Sandberg said in a conference call Wednesday.

Separately, Facebook announced the resignation of its chief financial officer of five years, David Ebersman. He will be succeeded by David Wehner, the former CFO of Zynga.

Shares of Facebook were up almost 5%, to $64.22, in after-hours trading, after closing at $61.36 Wednesday. It reported its results after markets closed.

Facebook snagged 17.5% of the $18 billion worldwide mobile ad market last year, up from 5.4% in 2012, eMarketer says. Google commanded 49.3%, down from 52.4% in 2012.

EMarketer expects Facebook to swipe more market share from Google this year, as the market is expected to mushroom to $31.45 billion. It projects Facebook’s slice to grow to 21.7%, while Google’s could go to 46.8%.

“People are moving to mobile, and Facebook is one of the favorite apps,” says Cathy Boyle, an analyst at eMarketer. She notes that American consumers, on average, are spending three hours a day on mobile devices, up from two hours and 20 minutes a year ago.

Advertisers are increasingly enticed by Facebook’s engaged audience of 1.2 billion members. As of Dec. 31, some 945 million people visited Facebook on a monthly basis via mobile device, up 40% from a year ago.

The question is how much Facebook will be able to charge for mobile ads. Google shares took a drubbing last week after it said the average price for a Google mobile ad dipped 9% last quarter despite a 26% increase overall.

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Mobile addiction growing at an alarming rate

Mobile addicts are multiplying at an alarming rate, as an increasing number of teens, college students and middle-age parents fall victim to the problem.

A “mobile addict” is defined as a user that launches apps more than 60 times a day, according to mobile analytics firm Flurry, six times more than the average user.

The number of mobile addicts has grown by 123 percent over the past year, according to Flurry, which looks at data from 500,000 apps across 1.3 billion mobile devices.

As of March 2014, there were 176 million addicts, up from 79 million in the same period last year. Females accounted for 52 percent of addicts, while the rest were males.

It comes as no surprise that teens and college students are part of this group as their youth has coincided with the mobile revolution.

Read More 5 ways to kick your 24/7 tech addiction

“[Teens] are not just accustomed to mobile, they expect their mobile device to handle nearly every type of task and communication,” Flurry said.

“The same is true for college students who are noticeably avid users of messaging and gaming apps. They have just entered the workforce, are predominantly single and are likely out and about more often than older and younger segments,” it added.

What’s interesting is the number of middle-aged consumers (aged 35-54) that have exhibited obsessive-compulsive behavior with their mobile devices.

Middle-aged consumers constitute 28 percent of mobile addicts, but account for just 20 percent of the average mobile consumer. Female middle-aged addicts fell into categories such as mothers, gamers and sports fans. Meanwhile, male addicts were parents, car enthusiasts, gamers and catalog shoppers.

Read More Instagram passes Twitter in race for US smartphone users

Researchers, however, noted that part of the high usage amongst middle-aged users could be because their devices are shared among multiple family members including their children.

“The picture we formed is a family of four, with two phones, one tablet, and all three devices shared by the family for education, entertainment and more utilitarian functions as well,” Flurry said.

Gadget addiction – or nomophobia – has become a growing concern in Asia-Pacific, the region that is leading mobile phone sales growth globally.

In the ultra-wired South Korea, where the average smartphone owner spends over four hours a day on the device, the government is looking to take matters into its own hands by possibly introducing a curfew on smartphone use, according to GlobalPost.

Three years ago, the government implemented a curfew to block users under 16 years old from accessing online computer games after midnight in an effort to curb video game addition among the youth.

Early adopters of wearable devices

With mobile addicts launching apps over 60 times a day, they are effectively wearing the devices.

To date, most applications for wearables have focused on fitness and health. But, developers should think about the other experiences that will appeal to the people who need to be connected all the time, Flurry said.

Read More Tablets are the new smartphones

“This includes teens, college students and middle-aged parents who are interested gaming, autos, sports and shopping, and who may have a constant need to entertain or educate their children. After all, the people who we consider “mobile addicts” are already essentially wearing their devices 24/7/365,” it said.

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Data Byte: Mobile Marketers Aren’t Pushing Push Notifications

Is your company leveraging push notifications?

Though many mobile marketers continue to invest in push notifications, few actually use the medium for marketing messaging.  All told, 62% of the top 100 online retailers prompt users to opt in to push notifications, 27% more than 2012, according to a recent study from mobile marketing platform OtherLevels. However only 31% of these retailers actually send push notifications to opt-in consumers.

Throughout 2013, OtherLevels downloaded and tested mobile apps from the top 500 online retailers as ranked by InternetRetailer.com, and compiled the findings in the study. The study found that 80% of consumers’ mobile interactions take place in apps. At 77%, most of the top 100 online retailers have responded to consumer preference by publishing apps; 40% of the top 500 retailers have done so, as well. About 66% of the top 100 e-retailers publish both iOS and Android versions of their app.

Just 16% of the top 100 online retailers integrate with social media for login credentials, and only 40% prompt users to opt in to share their GPS locations. Less than 2% of the top 500 online retailers have a rich inbox in their app, which allows for email-esque content inside the app. Only 35% of consumers prefer mobile apps over mobile Web when it comes to shopping; an unsurprising fact considering the varying degrees of user experience for mobile apps.

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